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This is old news, but still hilarious: the audio and video of the recent "I’m A PC" ads that Microsoft put out in response to Apple’s [getting tired] commercials with John Hodgman was DONE ON A MAC. Awesome.
After dumping its $10 million contract with Jerry Seinfeld after just three ads (only two of which even aired) Microsoft has created new ad copy where regular people and a few celebrities say, a€oeIa€™m a PC!a€A One problem with the campaigna€™s credibility: the ad work was created using Macs.
Flickr user LuisDS found that metadata on the creative copy of the a€oestereotyped PC usera€A and other photos appearing on Microsofta€™s a€oeIa€™m a PCa€A website revealed that they were produced using Macs running Adobe Creative Suite 3. One might expect that Microsoft would use Windows PCs running its own Microsoft Expression Studio software, which as the company advertises, a€oetakes your creative possibilities to a new level.a€A
Apparently, neither Windows PCs nor Expression Studio are up to the task of taking on Apple and destroying its globe enshrouding a€oeGet a Maca€A campaign. The image of John Hodgman as a troubled PC struggling with Vista-related problems has pushed Microsoft to defend itself with a $300 million campaign to take control of the a€oeconversation about Windows,a€A using Macs as needed to get the message produced.
Posted: October 28th, 2008
at 2:00pm by orangemenace
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