From the manufacturer:
We’re making a commercial-quality espresso machine at a consumer-friendly price.
Consistent pressure and temperature through the entire pull is the key to getting a perfect shot of espresso. And that’s exactly what our machine gives you, at a price far below any machine currently our there.
There are basically two kinds of home espresso machines on the market today. The affordable models have no good mechanism of temperature or pressure control. These machines can’t pull consistent shots. So if you’re serious about espresso, you’ll need one of the higher-end machines - they make great coffee, but they also start around $700.
But we’re engineers, and we knew that we could design a machine that was just as good as the expensive models - for less. And because we’re coffee enthusiasts ourselves, we kept the consumer experience in mind, and included features that we ourselves lusted after in an affordable machine.
Our machine will be going on sale for $299, but it’s available to you guys on Kickstarter for only $200!
No other machine at this price point offers high-end quality, PID-controlled customizable temperature and pressure, pre-infusion, or shot-time settings - we do.