Earth Day Competition: 350 is the New Green

350 is the new green is the new black is the new new. 350 is the number that scientists have determined will define the future of the Earth. 350 parts per million is the critical atmospheric CO2 concentration we need to achieve, and with haste. Currently, we are at 385 ppm. Bill McKibben and have started an international campaign to create awareness about 350 and to get people active in making it happen.

We at GreenMNP want to get active. And we want YOU to help! So, herein lies a challenge: design a dope 350 postcard for 350.orga€™s 350 Postcard Project and submit a photo/PDF of your postcard to We will pick a winner 35.0 days from now, on Tuesday, May 27. Winner will receive their choice of these three books: a signed copy of The Bill McKibben Reader, Green Roof - A Case Study by Christian Werthmann, and Shopping Our Way to Safety by Andrew Szasz, not to mention supreme ninja credibility. First runner up will get their choice of the remaining two books and second runner up will get the third book. Furthermore, we at GreenMNP will distribute copies of all the 350 postcard entries we receive to 350 important politicians/organizations/thinkers/Earth lovers/Earth haters and anyone else you want. If you can think of someone in particular you would like us to send a postcard to, comment to this post with their name and postal and/or email address (if you dona€™t know their address, wea€™ll do our best to find thema€¦ninjas are fairly resourceful).

The postcard should be an expression of YOU, why you love the planet and why you want to see our atmospheric CO2 concentration drop down to 350 ppm. A word from the 350ers themselves:

In words, collages, drawings, or any other form on the back of these postcards, we want to hear from people all around the world why ita€™s worth it for you, your community, and the rest of the world to aim for 350 parts per million.

Of course, you should submit your entries to as well. Or, if you prefer, we will submit your entry to them anyway.

Mail a scanned image or photo to or attach a stamp and drop it in the mail to our San Francisco office at 1370 Mission St., San Francisco, CA 94103.

If you are from another land, fear not: 350 is the same in every language, and words are easily translated c®€aA"aAAae-a Deutsch EspaA±ol FranA§ais Hrvatski Italiano i•oeeµAi-A PortuguAASs Svenska aea¥aeoeAeAS A§U"AAA±AAUSA©


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Posted: April 22nd, 2008
at 11:28am by Koookiecrumbles

Categories: myninjaplease,green,web,politricks,weaponry,design,science,diy,competitions

Comments: 2 comments


2 Responses to 'Earth Day Competition: 350 is the New Green'

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  1. As much as I agree with environmental efforts and believe in global warming, I am not going to treat “theory” as “religion” and ascribe to an arbitrary number as gospel. The one thing I never see in these debates…on both sides of the issue….is the need for more research being stressed enough. This requires money, so if you want a “hard value” rather than a “soft number”, spend money to get the right ones.

    As a scientist in (and out) of the environmental field for over 30 years, I’ve experienced the debate regarding global warming AND cooling firsthand. I can honestly say, “Get more data and you’ll find the answer”. But a group of celebrity scientists can’t convince anyone of the veracity of their argument anymore than Paris Hilton can convince rural America that her make-up is “hot”.

    And that’s all I have to say about that….


    24 Apr 08 at 2:12 pm


  2. […] In leu of the global climate protests this Saturday, African countries are calling for a fast greenhouse gas reduction to 350 parts per million. […]



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