How Much Money Did These Ninjas Make?

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Internet users, downloaders in particular, are always talking about the need for the record industry to update its business model to take advantage of new technology. I myself was brainstorming on how to do so after watching an interesting documentary about piracy. Then these Radiohead ninjas crossed my mind. As you all know they released an album by themselves entirely through the internet. The plan was to do that and then later (for the Holidays) release the same album on CD with bonus tracks. Internet users who downloaded the album had the option to donate whatever they wanted in exchange for the music. My question was, how much dough did they make?

"In terms of digital income, we’ve made more money out of this record than out of all the other Radiohead albums put together, forever a€" in terms of anything on the Net. And that’s nuts. It’s partly due to the fact that EMI wasn’t giving us any money for digital sales. All the contracts signed in a certain era have none of that stuff."

[On the physical CD version of In Rainbows that will be released in January]
"It starts to get a bit more traditional. When we first came up with the idea, we weren’t going to do a normal physical CD at all. But after a while it was like, well, that’s just snobbery. [Laughter.] A, that’s asking for trouble, and B, it’s snobbery. So now they’re talking about putting it on the radio and that sort of thing. I guess that’s normal."

"I was thinking about that Johnny Cash film, when Cash walks in and says, ‘I want to do a live record in a prison,’ and his label thinks he’s bonkers. Yet at the same time, it was able to somehow understand what kids wanted and give it to him. Whereas now, I think there’s a lack of understanding. It’s not about who’s ripping off whom, and it’s not about legal injunctions, and it’s not about DRM and all that sort of stuff. It’s about whether the music affects you or not. And why would you worry about an artist or a company going after people copying their music if the music itself is not valued?" [LINK]

Thom Yorke’s representative told me that the band have "decided not to give out any figures" for sales of Radiohead’s In Rainbows

album, but that isn’t stopping people from making their best guesses based on what little information is available.

The Seminal estimates that Radiohead sold about $10 million-worth of albums as of 10/12, assuming that their source was correct that approximately 1.2 million people downloaded the album from the site, and that the average price paid per album was $8 (we heard that number too, but also heard that a later, more accurate average was $5, which would result in $6 million revenue instead). [LINK]

Enjoy.

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Posted: January 15th, 2008
at 11:08am by Black Ock


Categories: bling,music

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