The Rise of the Food Truck

In a recent study performed by National Restaurant Association, 59 percent of customers said they would likely visit a food truck of their favorite restaurants:

The idea for the restaurant, Kimchi Grill, wasn’t just a case of the entrepreneurial spirit getting the best of him. Lee had the lease to the restaurant space before the first person lined up for a kimchi dish from the truck. The truck was a way for Lee to test out the recipes, build excitement, a beta test for the restaurant launch. (::Read more::)

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Posted: November 8th, 2011
at 4:39pm by mnp


Categories: business,whips,grub,development,entrepreneurship,innovation

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