“Channel Surfing the World Wide Web: The ‘Stumble Effect’”

“1,000 channels and still nothing to watch,” is the common grumble during this grueling workout routine. Yet we still pay upwards of $100.00 per month for hundreds of cable channels, hundreds more “music” channels, and on demand movies, etc. But the paradigm works. Advertisers get their campaigns in front of many people who are “channel surfing” despite the fact that the expert channel surfer can spend as little as 2 seconds on a channel before moving on to the next one down the list.

This paradigm, however, never really had a successful extension on the internet. At first a website was at the mercy of a few static pages that linked to it. One would need to either know the website name verbatim or know where a link was to get to it. Fortunately, the number of websites to actually visit was still small in number.

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Posted: February 16th, 2007
at 1:37pm by Koookiecrumbles


Categories: business,web

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