Startups Need to Solve Problems Not Boredom

This may seem obvious, but for some reason, when I survey the list of recent startups I see in the Valley I can’t help but wonder what the hell they are thinking. What I’m talking about is beyond the old adage, a solution in search of a problem, this is more serious. This is an enormous number of startups focusing on one infinite black hole of a single ‘problem’: boredom. This is a shame for two reasons: 1) boredom is not a problem - it is a motivator and 2) since boredom is not a problem, it cannot be solved for - only procrastinated. This makes boredom an incredibly tempting target for entrepreneurs because we can all procrastinate. And on top of that, boredom seems to be solvable, according to the Valley, with only one tired tactic - endless communication.

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Posted: June 7th, 2011
at 10:20pm by mnp


Categories: philosophy,entrepreneurship

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