What is the Consumer’s Dilemma?

The resulting consumer dilemma is a ubiquitous experience in medium and low-income countries but one that confronts the American or European reader (or the media company employee conjured up by the commercial reader license) much less frequently and with much less intensity. The global market is made for those consumers. It is priced and distributed for them. They are rarely faced with what they experience as ridiculous pricing for a DVD or book-or seriously disadvantaged by differential pricing. (Source)

