Neurological research has identified a biological mechanism mediating behavior motivated by events commonly associated with pleasure in humans. These events are termed "rewards" and are viewed as primary factors governing normal behavior. The subjective impact of rewards (e.g., pleasure) can be considered essential or irrelevant to their effect on behavior, but the motivational effect of rewards on behavior is universally acknowledged by experimental psychologists.


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Posted: December 31st, 2010
at 2:36pm by Koookiecrumbles

Categories: the column

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