Part of the reason is that small business owners are already doing everything they already know to stay afloat. Adding a whole new category to what they need to understand and stay up-to-date with is just too much. Imagine you were trying to catch up on 15 years of the Internet starting from scratch. It's not easy. Imagine you spent $5,000 on your website in 1999 and now you need to allocate money to do it again. You wouldn't know where to start.