Designing for the poor is more important now than ever before. It is the future of business growth, as multinationals and local companies are increasingly developing products and experiences that serve not only the upper classes but also the "bottom of the pyramid" a the 4 billion people worldwide living on less than $2 per day.


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Posted: September 30th, 2010
at 6:23pm by Koookiecrumbles

Categories: the column

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