Soft Drink Industry Structure

We recorded 987 varieties of soft drinks. These were sold under 195 brands, and 102 parent companies. Coca-Cola, Pepsi, and the Dr. Pepper Snapple Group offer 411 of these varieties (41.6%). The top 50 varieties were found in more than half of all stores, and were owned by just the top 8 firms. In contrast, over 300 varieties were found in only one store each.

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Posted: August 24th, 2010
at 8:28am by Koookiecrumbles


Categories: business,drinks

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