Dave McClure on Tapping into Consumers' 'Reptilian Psyche'

And to make a product really matter, McClure says, entrepreneurs need to "tap into the reptilian psyche" of consumers. Make your serviceaand the visual elements on your website, if it's Web-basedaappeal directly to people's primal need for things like sex, power, money, fight-or-flight response, protecting loved ones, and so forth. Simplify the interface and focus on one or two aspects, making use of people's natural visual affinity for things like faces, buttons, and edges.

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Posted: July 14th, 2010
at 2:07pm by Koookiecrumbles


Categories: design,entrepreneurship,robots,science,web

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