Working through a social lens, there seems to be a shift in options for entertainment and web services. Virtual goods are are now extending their reach in becoming virtual handbags; goods that could double as cash redemptions or coupons in the real world.
"People don’t want to click on an ad while playing a game. They don’t want to be thrown out of the application (to view the ad)," said Netanel Jacobsson, a former Facebook executive who now advises the online social gaming firm Crowdstar. U.S. Internet ad revenue fell 5.3 percent to $10.9 billion in the first six months of 2009 compared to the same period a year earlier, according to the Internet Advertising Bureau.
Posted: December 30th, 2009
at 3:36am by Koookiecrumbles
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