Archive for the ‘entrepreneurship’ Category

Dave McClure on Tapping into Consumers' 'Reptilian Psyche'

And to make a product really matter, McClure says, entrepreneurs need to "tap into the reptilian psyche" of consumers. Make your serviceaand the visual elements on your website, if it's Web-basedaappeal directly to people's primal need for things like sex, power, money, fight-or-flight response, protecting loved ones, and so forth. Simplify the interface and focus on one or two aspects, making use of people's natural visual affinity for things like faces, buttons, and edges.>


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Posted: July 14th, 2010
at 2:07pm by Koookiecrumbles

Categories: web,robots,design,science,entrepreneurship

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A Romanian Survival Kit

Dragos Roua,Aa former soldier in the Romanian army, now entrepreneur, talks about survival: be prepared, avoid excessive baggage, take good care of your health, jump to opportunities and have hope.>

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Posted: July 5th, 2010
at 4:19pm by Koookiecrumbles

Categories: life,weaponry,diy,entrepreneurship

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Chris Dixon on Pivoting

Ask yourself: if you started over today, would you build the same product? Chris Dixon on when to pivot because of sunk costs, having the bridge on the river kwai syndrome and solving the wrong problem.>

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Posted: July 4th, 2010
at 3:59pm by Koookiecrumbles

Categories: entrepreneurship

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What’s New? : Redesigning the Past

What would you do if you could travel back in time? Assassinate Marilyn Monroe? Go on a date with Hitler? Obviously. But here’s what I’d do after that: grab all the modern technology I could find, take it to the late 70’s, superficially redesign it all to blend in, start a consumer electronics company to unleash it upon the world, then sit back as I rake in billions, trillions, or even millions of dollars.>

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Doing Business in the United States

A guide to US law for non-US businesses (124 page useful legal primer PDF)>

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Posted: June 16th, 2010
at 12:25am by Koookiecrumbles

Categories: law,entrepreneurship

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How to Start a Cafe

So you want to start a cafe, eh?

Michael Idov reflects on how it took all of 6 months for his cafe to close- Anthony Bourdain sums up the psychological gap that becomes between most aspiring cafe owners, "The most dangerous species of owner … is the one who gets into the business for love."

We here at MNP, are looking to change this, by helping you get your cafe up and running and swing a profit.

Italy, the land of coffee, has over 200,000 coffee establishments- the U.S. has approximately 15,000, so there is plenty of room for new businesses.

If food security is an issue, then consider what Nomad Cafe in Oakland has achieved with their "green cafe" format. Worldchanging recently interviewed Chris Waters, the guy who started Nomad Cafe and he offered these pieces of advice- secure financing, establish relationships, get green certified, find a location, interview your staff well, make your business inviting to everyone, work long hours and don’t do it for the money!

Eugene Cho, founder of a non-profit community cafe called Q Cafe located in Seattle- after responding to inquiring parties with "Haiku emails," he eventually buckeled down and made this informative video:

If after watching the video, you still have more questions, email Eugene and he’ll send you a manual and even do so some consulting for the cost of a donation to the cafe.

Green and community oriented? Check. In an effort to take away the intimidation factor that law offices bring, a brand new place called Chicago’s Legal Cafe just oppened last month where they basically have speciality lawyers on staff from a pool 20 professionals. Interesting right?

Still not impressed? The UK has developed an idea called Cafe Scientifique, where their mission is to promote discussion about exciting scientific ideas between experts and non-experts in an informal environment. Ahhh, the cafe.

If you want to set something up abroad, check here at the International Hotel and Restaurant Association.

Sydney Community College has an interesting agenda that could be a good checklist for the aspring entrepreneur.

Lastly, the innovative Cannabis Culture Magazine has an informative piece on starting a green friendly operation (where laws permit).

Need more motiviation? Here are 37 reasons to start your own business! Good luck!

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Posted: June 6th, 2010
at 3:29pm by Koookiecrumbles

Categories: grub,et cetera,drinks,entrepreneurship

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The Graveyard of Ideas

Nikos Moraitakis on being wrong- embrace the testing process and know when to move on from a wrong idea (an intellectual dead-end).>

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Posted: June 5th, 2010
at 12:53pm by Koookiecrumbles

Categories: myninjaplease,life,weaponry,entrepreneurship

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Mapping Innovation Clusters

Juan Alcacer, Harvard Business School and New York University, on mapping innovation clusters.

Click here to see this snapshot of an interactive chart that tracks the number, growth, and diversity of patents issued by the US Patent and Trademark Office from 1997 to 2006, defining clusters based on the location of each of the inventors.

Innovation clusters around the world can be classified based on their growth and diversity dynamics: ‘hot springs’ are small, fast-growing hubs on track to become world players; ‘dynamic oceans’ consist of large and vibrant ecosystems with contonuous creation and destruction of new businesses; ‘silent lakes’ are older, slower-growing hubs with a narrow range of large established companies; ‘shrinking pools’ have been unable, so far, to expand beyond their start-up core and so find themselves slowly migrating down the value chain.>

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Posted: June 4th, 2010
at 2:25pm by Koookiecrumbles

Categories: entrepreneurship,trademark & copyright

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The UK is an Oasis

European entrepreneurial activity is changing- they are finally learning how to pitch appropriately! According to the Business Leaders Network, the UK is leading the way in beginning to produce scalable consumer targeted businesses, while others are focusing on business to business markets.>

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Posted: May 31st, 2010
at 2:01pm by Koookiecrumbles

Categories: entrepreneurship

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