Archive for January, 2011

Here are the ordered steps to follow if you want to successfully sell your software: market, marketing, aesthetics and finally functionality. Don't commit the oft-repeated mistake of reversing the order of operations, i.e. developing your product, then attempting to find a market for it. And by far, the most important of the four steps is the first one: to identify the right market. In fact, as history has often shown us, you may get away with a mediocre product and make tons of money if you find the right niche whose burning needs have been hitherto unmet. If there's no competition, and the need abounds, then your success is almost guaranteed (albeit for a very little while).

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Posted: January 31st, 2011
at 11:55am by Koookiecrumbles


Categories: the column

Comments: 1 comment


One of the main problems with academic training, as I see it, is that we're horrible at articulating plan Bs for students. For those who are successful in academia, which constitutes the entire population of PhD advisers, Plan B is distant and unthinkable. Unlike other professional training, like MBA programs or law school, PhD programs don't have an infrastructure designed to help students deal with these sorts of career or life contingencies.A Psychologically we don't know how to prepare students for any sort of life outside of academia.

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Posted: January 30th, 2011
at 10:56pm by Koookiecrumbles


Categories: the column

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Lean Startup Talk

Cover the kiddies ears…

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Posted: January 30th, 2011
at 10:49pm by Koookiecrumbles


Categories: entrepreneurship

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Now usability is king. Now the user, the customer drives design. Crappy devices, inconsistent interfaces can't make a living anymore. Apple has started this silent revolution with realizing the opportunity and now others start to follow the path.

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Posted: January 30th, 2011
at 12:45pm by Koookiecrumbles


Categories: the column

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The Ocularist

A short film about Mr Jost Haas, an ocularist. He’s the only eye-maker in Britain working in glass, and has been making haptic lenses for me for over 28 years.

.:daniellight.co.uk->

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Posted: January 30th, 2011
at 12:39pm by Koookiecrumbles


Categories: myninjaplease,science

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There is the physical furniture, of course; that which you sit on, sleep on, eat on, etc. I have a lot of physical furniture, but these are things that can be bought and sold. The bigger question is that of the metaphorical furniture that I don't want to become. At MIT there were many different types of people, but the majority could be classified into two groups: the doer's and the non-doer's; the movers and the furniture, if you will.

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Posted: January 29th, 2011
at 7:07pm by Koookiecrumbles


Categories: the column

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Jon Stewart, Bill Maher, Rory Bremner on Satire

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Posted: January 29th, 2011
at 6:26pm by Koookiecrumbles


Categories: tele

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I'm continually stunned by how many seemingly sane people believe you can have infinite economic growth on a finite planet. Perpetual economic growth and its cousin, limitless technological expansion, are beliefs so deeply held by so many in this culture that they often go entirely unquestioned. Even more disturbing is the fact that these beliefs are somehow seen as the ultimate definition of what it is to be human: perpetual economic growth and limitless technological expansion are what we do.

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Posted: January 28th, 2011
at 6:20pm by Koookiecrumbles


Categories: the column

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The Satellite Revolution

Baruch, today's lesson: The internet and mobile telephony are not robust technologies when it comes to withstanding state intervention. States can and do pull the plug on them when they sense an existential threat. China turned off the Internet in restless Xinjiang for 9 months in 2009-2010, and Iran and other countries turn off sms and mobile internet use when it suits them. Today, Egypt's authorities tried to dampen a popular uprising by shutting down both its Internet and mobile telephony.

This is sobering, but points the way to how such draconian measures can be circumvented by those intent on accessing independent news: By not relying at all on terrestrial infrastructure such as cell towers and Internet cabling, falling back instead on direct satellite communications.

By necessity, this set-up reverts to a broadcast/receiver relationship, with international broadcasters like the BBC and Al Jazeera able to invest in satellite video phones as a back-up in case authorities turn off other means of broadcasting live. The Egyptian people, meanwhile, have ubiquitous access to satellite television a as anyone who's been to Cairo can attest after just a brief glance across the rooftops.

.:ultimibarbarorum.com->

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Posted: January 28th, 2011
at 6:04pm by Koookiecrumbles


Categories: internets

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