Nike does Back to the Future
I bet you they WON’T get you laid, though.
Posted: September 9th, 2011
at 3:25pm by Black Ock
Tagged with shoes, kicks, nike, back to the future, marty mcfly
Categories: too good to be true,clothes,gear
Comments: No comments
Puma and the Environment
Puma has published a paper detailing its impact on the environment, becoming the first major corporation in the world to do so.
The combined cost of the company’s carbon emissions and water used in 2010 was €94.4 million / £82.9 million. The figure included both Puma itself and its suppliers.
The sports and leisure group said that they expected the report to help it build "a more resilient and sustainable business model" and to prepare for environmental taxes that could potentially occur in the future.
Puma’s chief executive Jochen Zitz said at the launch of the environmental profit and loss accounts: "Sustainability is essential to the health and future of our business. The business implication of failing to address nature in decision making is clear - since ecosystem services are vital to the performance of most companies, integrating the true cost for these services in the future could have significant impacts on corporate bottom lines." (Source)
Posted: May 17th, 2011
at 2:52pm by mnp
Categories: green,clothes,business,gear,development,innovation
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Reverse Sales : ToVieFor
Posted: October 1st, 2010
at 6:12pm by Koookiecrumbles
Categories: clothes,business,design
Comments: No comments
Chronicles Of Never 'Into The Voided'
While a beard and long hair is seemingly all it takes this season to make it as a model, there's some brands who want a little more from their models. Apparently, Chronicles of Never wanted a little too much as they ending up cutting out the middleman altogether - as you can see from the above pictures. They describe this collection as a 'departure from the dark', something that's has clouded over (pun intended) Chronicles since its inception.
Who is Yvon Chouinard?
Yvon Chouinard. Heard of him? He's one of the good guys. A 72 year old surfer and climber. A die hard environmentalist. A former blacksmith turned climbing gear manufacturer who went on to found one of the most successful outdoor clothing companies in the world. Patagonia.