The political salience of sport has increased dramatically in the past 30 years. Governments in regimes of every type have shown a new willingness to invest and intervene in sport directly, steer and develop sport policy more purposefully, and, recently, engage in bidding for and hosting sports mega-events. With the London 2012 Olympics on the horizon, it is an apt time to reflect on the reasons behind the increasing politicisation of sport and sports mega-events, and the increasing competition between states to host an Olympic Games, FIFA World Cup or one of the smaller international competitions, such as the Commonwealth Games.