MetroCard as Art : Optimism

A new metrocard by Reed Seifer called Project Optimism is pretty simple but on the right track. Labeled with “Optimism” on the card in black sans-serif it could surprise even the most keen eye. The card serves as proof that Conceptual Art is the new folk art and that one person’s Conceptual Art is another’s graphic design.
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Posted: November 20th, 2009
at 6:31pm by Koookiecrumbles
Tagged with metrocard, Project Optimism, Reed Seifer
Categories: ART Fridays, design, travel
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