Getting Branded

"The manner in which we spend our money defines who we are. This theory isn’t exactly new. Thorstein Veblen conjured the phrase "conspicuous consumption" back in 1899 in his book the Theory of the Leisure Class. In this secular society of ours, where family and church once gave us a sense of belonging, identity and meaning, there is now Apple, Mercedes and Coke."

Neil Boorman decides to start a brand-free life.

Article from news.bbc

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Posted: August 29th, 2006
at 12:50pm by Koookiecrumbles


Categories: hood status,life,business

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