"New Eco-Friendly Packaging Triggers Boom In Guilt-Free Littering."

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ROCKFORD, ILa€"Nick Sundin used to be neurotic about littering. The 37-year-old pediatrician admits he kept trash bags in his car, and would even pick up and throw away garbage he found on the street. Since boyhood, Sundin said, he was keenly attuned to the environmental degradation littering caused, an attitude triggered by the famous Keep America Beautiful "Crying Indian" public service announcement he saw on television as a young man.

Not anymore.

"These ‘eco’ products are amazinga€"they’ve totally changed my life," Sundin said. "Now, I just toss my used Seventh Generationa€"brand paper plates out the car window, knowing they’ll soon be absorbed into the earth."

The growing "green" trend in product packaging, which emphasizes the use of recycled, biodegradable post-consumer paper-based materials and relies less on petroleum-derived polymers like styrofoam, has unleashed a spontaneous trashing of sidewalks, roadsides, and pristine wilderness by gratified consumers. Though some environmentalists and scientists were caught off guard by the movement, experts say it is here to stay.

"The stigma attached to littering is at long last being put to rest," industry analyst Tom Schneider said. "As long as manufacturers are packaging their goods in unbleached paper and biodegradable, cornstarch-based plastics, more and more consumers will discard their refuse wherever they please, knowing it will safely decompose within 10 to 20 years. Call it the ‘New Compost.'"

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Posted: September 26th, 2007
at 7:46am by Koookiecrumbles


Categories: myninjaplease,green

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