Great Entrepreneurs Don’t Blog

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As I left that conversation and continued to think about his distaste for this medium, I could not understand how someone so talented and accomplished in our space could be missing the boat on what seems to be such an obvious and valuable tool for young entrepreneurs, and then it hit me.  "Keith Rabois doesn’t see the value of the blog as a platform because Keith Rabois is Ketih Rabois."  I played back the conversation and listened to him rattle off the top 10 entrepreneurs in the valley, none of whom blog, and it occurred to me that the blog is not a tool for the Keith Rabois’ or Steve Jobs’ of the world, who have decades of history to stand on.  It is a tool for those who are making their mark in the present (I would put the Fred’s and Dixon’s of the world into that category). I now see why Keith pointed out the lack of blogging by market leaders on the West Coast…it is because on the West Coast, the market leaders are leaders who have earned that title for work they have done over the past 25 years.  They are entrenched, their personal platforms built before blogging existed, and now they rest on those platforms, not needing to amplify their voice of prove that they are equal to or better than those that call themselves leaders.  On the east coast, however, I look around at who is leading our market (many of whom blog), who is top of the pack, and they are all entrepreneurs and investors who are "famous" or respected for what they are doing RIGHT NOW. In New York we don’t have a 30 year startup history that defines who is who and who is best.  It’s much more of a wild wild west.  If you are making moves, changing markets, and better than the noise, the blog is an essential outlet for you to compensate where 30 years of word of mouth don’t proceed your every sneeze. (Source)

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Posted: May 26th, 2011
at 10:52am by mnp


Categories: myninjaplease,blogs,entrepreneurship

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