Aldo Castillo Interview
The Windy City Times recently talked with Aldo Castillo, Associate Director of the Miami International Art Fair, which happens January 13-17, 2011, about closing the award-winning gallery bearing his nameAand now identifying with a larger world. Below is an excerpt from the interview:
The art fair you’re becoming director of takes place in January?
Yes, Jan. 13-17. That’s the one I’m directing, but I’m helping, shaping the fair so it becomes competitive. Because the gallery behavior has totally changed-you don’t see that many customers walking by into galleries anymore. Galleries are facing new challenges and they have nothing to do with the economy, they have to do with technology. Galleries now depend on their websites for people to know where they are or what they do. Many people who like art like to go to art fairs because it’s like a little museum coming to you for three days or four days. When it comes to the business of people looking at art, art fairs are the prime today the main venue for selling art.
Why did you decide to keep your gallery here online?
Because I am considered one of the main voices for Latin American art. I have studied the movements in Latin American art, what sells, what doesn’t sell, the prices, the authenticity of the work, so I am a key person that is knowledgeable about that. When I decided to close the gallery, all these people advised me not to do it-to keep the name alive. It’s better to keep what I have done open.
Posted: September 3rd, 2010
at 5:00pm by Koookiecrumbles
Categories: art,contemporary,events
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