Archive for October, 2010

The Future of Publishing? Esquire Will Sell $2,500 Couches and $200 Lamps

In an era of increasingly uncertain sales, magazines have to use their cultural currency as a form of financial guarantee. They’ve always excelled at selling things for other people, through both their advertising and their own editorial. So why not sell direct to their audience?

A deep-caramel leather sofa named Triple Whiskey Collins is evidence of smart thinking by a storied magazine brand that might not be making money the same way in 20 years. It’s a signature piece of Esquire Home Collection, a line of furniture and accessories launched by the magazine which is finding its way into retail locations this month.

While launching a furniture line may appear to be the latest gimmick to bolster sagging magazine subscriptions, Glen Ellen Brown, vice president of Hearst Brand Development, says that Hearst has actually been focusing on brand extension for 20 years, including popular product lines for other properties like Country Living and Seventeen. "We really have the expertise and depth of doing this for decades and we work hard to bring integrity to that," she says. "You have to be really careful because brand dilution is right around the corner from brand extension.">


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Posted: October 22nd, 2010
at 10:55am by Koookiecrumbles

Categories: home,design,et cetera,development

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A One-Way Human Mission to Mars

A human mission to Mars is technologically feasible, but hugely expensive requiring enormous financial and political commitments. A creative solution to this dilemma would be a one-way human mission to Mars in place of the manned return mission that remains stuck on the drawing board. Our proposal would cut the costs several fold but ensure at the same time a continuous commitment to the exploration of Mars in particular and space in general. It would also obviate the need for years of rehabilitation for returning astronauts, which would not be an issue if the astronauts were to remain in the low-gravity environment of Mars. We envision that Mars exploration would begin and proceed for a long time on the basis of outbound journeys only. A mission to Mars could use some of the hardware that has been developed for the Moon program. One approach could be to send four astronauts initially, two on each of two space craft, each with a lander and sufficient supplies, to stake a single outpost on Mars. A one-way human mission to Mars would not be a fixed duration project as in the Apollo program, but the first step in establishing a permanent human presence on the planet. The astronauts would be re-supplied on a periodic basis from Earth with basic necessities, but otherwise would be expected to become increasingly proficient at harvesting and utilizing resources available on Mars. Eventually the outpost would reach self-sufficiency, and then it could serve as a hub for a greatly expanded colonization program. There are many reasons why a human colony on Mars is a desirable goal, scientifically and politically. The strategy of one-way missions brings this goal within technological and financial feasibility. Nevertheless, to attain it would require not only major international cooperation, but a return to the exploration spirit and risk-taking ethos of the great period of Earth exploration, from Columbus to Amundsen, but which has nowadays being replaced with a culture of safety and political correctness.>

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Posted: October 22nd, 2010
at 10:51am by Koookiecrumbles

Categories: education,space

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China’s Internet ‘Spin Doctors’

Comments, rumours and opinions can be quickly spread between internet groups in a way that makes it hard for the government to censor.

So instead of just trying to prevent people from having their say, the government is also attempting to change they way they think.

To do this, they use specially trained - and ideologically sound - internet commentators.

They have been dubbed the "50-cent party" because of how much they are reputed to be paid for each positive posting (50 Chinese cents; $0.07; £0.05).

"Almost all government departments face criticism that is beyond their control," said Xiao Qiang, of the University of California at Berkeley.

"There is nothing much they can do, other than organise their own spinning teams to do their public relations," said the journalism professor, who monitors China.>

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Posted: October 22nd, 2010
at 10:47am by Koookiecrumbles

Categories: politricks,"ninja",internets

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What Tech Entrepreneurs Could Learn from Chamillionaire

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Posted: October 22nd, 2010
at 10:37am by Koookiecrumbles

Categories: music,business,development,entrepreneurship

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Jesse Livermore Trading Rules (1940)

1. Nothing new ever occurs in the business of speculating in stock and commodities.
2. Money cannot be consistently made trading every day or every week during the year.
3. Don't trust your own opinion or back your judgment until the action of the market itself confirms your opinion.
4. Markets are never wrong - opinions often are.
5. The real money made in speculating has been in commitments showing a profit right from the start.
6. As long as a stock is acting right, and the market is right, do not be in a hurry to take profits.
7. One should never permit speculative ventures to run into investments.
8. The money lost by speculation alone is small compared with the gigantic sums lost by so-called investors who have let their investments ride.
9. Never buy a stock because it has a big decline from its previous high.
10. Never sell a stock because it seems high-priced.
11. I become a buyer as a stock makes a new high on its movement after having had a normal reaction.
12. Never average losses.
13. The human side of every person is the greatest enemy of the average speculator.
14. Wishful thinking must be banished.
15. Big movements take time to develop.
16. It is not good to be too curious about all the reason behind price movements.
17. It is much easier to watch a few than many.
18. If you cannot make money out of the leading active issues, you are not going to make money out of the market as a whole.
19. The leaders of today may not be the leaders of two years from now.
20. Do not become completely bearish or bullish on the whole market because one stock in some particular group has plainly reversed its course from the general trend.
21. Few people ever make money on tips. Beware of inside information. If there was easy money lying around, no one would be forcing it into your pocket>

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Posted: October 22nd, 2010
at 10:31am by Koookiecrumbles

Categories: trade

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The Making of ‘The Astronaut’s Birthday’

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Posted: October 22nd, 2010
at 7:51am by Koookiecrumbles

Categories: youtube,art,film,contemporary

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Allen Vandever on Turks Friends TV

At my opening at Smart Gallery on Clark in Chicago, I met Turk who invited me to be on his podcast- check out Turk’s Friends on Arts Entertainment TV here… - Allen Vandever

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Posted: October 21st, 2010
at 2:44pm by Koookiecrumbles

Categories: youtube,contemporary,events

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Confessions of a Sports Agent

I will never forget the first time I paid a player.

There are moments you will always remember, like your first kiss or your first home run or the day you met your wife. For me, the first time I broke an NCAA rule to try to land a client is just as indelible.

It was before the 1990 football season, and I flew from Los Angeles to Denver and drove to the University of Colorado to try to meet with Kanavis McGhee. He was a big, pass-rushing linebacker who was expected to be a high pick in the 1991 NFL draft. I was 20 years old — the youngest agent ever certified by the NFL Players Association — and had less than a year’s experience, but for whatever reason I convinced myself that I had a shot with him.

I figured out where Kanavis lived, drove to his apartment and knocked on the door. No one answered, so I waited. About four hours later, Kanavis finally came home and I bum-rushed him at the door.

"Hey, Kanavis, my name is Josh Luchs. I’m a sports agent, and I flew here from Los Angeles specifically for you," I said. "You’re a great player and I came a long way, and I’d really appreciate it if you would sit down and talk to me for a few minutes."

Kanavis said, "Sure, man. Come on in.">

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Posted: October 21st, 2010
at 7:50am by Koookiecrumbles

Categories: games,business

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China Launches ‘Mapworld’

It’s a 2D web map with the option to go 3D. From the Ogle Earth summary:A"China’s State Bureau of Surveying and Mapping today released their long-anticipated web-based mapping tool, Map World (), Reuters reports. it’s located at and you can give it a go right now; it’s in Chinese only but the controls are intuitive enough.">

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Posted: October 20th, 2010
at 3:51pm by Koookiecrumbles

Categories: maps

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