This may seem obvious, but for some reason, when I survey the list of recent startups I see in the Valley I can’t help but wonder what the hell they are thinking. What I’m talking about is beyond the old adage, a solution in search of a problem, this is more serious. This is an enormous number of startups focusing on one infinite black hole of a single ‘problem’: boredom. This is a shame for two reasons: 1) boredom is not a problem - it is a motivator and 2) since boredom is not a problem, it cannot be solved for - only procrastinated. This makes boredom an incredibly tempting target for entrepreneurs because we can all procrastinate. And on top of that, boredom seems to be solvable, according to the Valley, with only one tired tactic - endless communication.
Born in Kyoto in 1966, the internationally educated Ito dropped out of two different colleges and, as early as 1985, became one of the first people to register for and study an online course. This knack for early adoption served him well in later years, and he’s now credited with a hodgepodge variety of ‘firsts’, even having helped kickstart the nascent rave scene in Japan.